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PANTONE Color IQ Sephora Handheld Device

Yay! It’s finally here! Color IQ is a new technology that helps you find your exact foundation color. Working at Sephora, I have clients come in daily, looking for the right foundation color and sometimes it takes going through 5 different shades before finding the exact color that the client is satisfied with. This little machine is a total game changer and is pretty accurate. I really want to try it on myself to see if I’ve been wearing the right color foundation.

Another great thing about this tool is, once you have your Pantone skin color number, you’re able to type it into the Color IQ on sephora.com and look up your color from brands that the Sephora near you may not carry. That way you can order it online without worrying about the color being wrong for you.

Color IQ Sephora

Here is some more info about the device from Sephora.



SEPHORA + PANTONE Color IQ Handheld Device:

  • Image takes 1.8 seconds to capsure
  • Produces  27 photographs in black and white using 8 different visible LED bands and 1 ultraviolet band
  • COLOR IQ measures only in red/green/blue
  • Ultraviolet and three split spectrums
  • Grid of 100×100 pixels across skin sample which then becomes one color composite
  • New method of color measurement, including texture and surface sample variables, allowing for the most accurate color positioning


Cameras vs COLOR IQ device for pigment precision:

  • Traditional cameras uses ambient light (huge pigment variables)
  • COLOR IQ can measure pigment in pitch darkness, does not require ambient lighting for precision matching


SEPHORA + PANTONE Color IQ Skintone Library:

  • Ethnicity isn’t relevant when color matching- there are more factors in the physiology of the skin that determine color (hemoglobin, sun exposure, freckles, skin conditions, sun burn, excess or absence of melanin)
  • 110 colors are mapped out by the Pantone Color Institute that comprise the SEPHORA + PANTONE Skintone Library
  • Colors are based on SEPHORA’s current foundation landscape and can be expanded as more brand offerings are added, making the most comprehensive foundation library available at retail
  • iPad app platform, exclusive to SEPHORA
  • only available in SEPHORA stores


Recommendations for the best SEPHORA + PANTONE Color IQ match:

  • No workout 30 minutes prior to match
  • No chemical or harsh peels 3-6 days prior to match
  • Drink more water and less caffeine prior to match, caffeine restricts blood flow, affecting flush of skin
  • If you are wearing self tanner, disclose to the Sephora artist for a better match

PANTONE Color IQ Sephora

About Kayla

A small-town girl with an itty bitty wild side. I love makeup, fashion, travel, movies, hiking, coffee, and my Kindle.

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